Ultra Compact for Men
After successful launch of Ultra Compact cosmetics range in 2020, we were asked to design the Ultra Compact for Men range, which has hair, skin care and shaving products as well as body sprays.
For the packaging design of Ultra Compact for Men we created a modern minimalist architecture in the dark grey shades in order to catch attention of the male consumers as well as to differentiate from woman range. To highlight the premium positioning of the brand, we used a combination of matt and shiny finishes together with hot foil on the packages. Geometric lines with tone in tone layers on dark grey were used to achieve a simple yet dynamic look. The entire branding harmonizes with silver and vivid orange, the secondary color of the range.
For body spray range, the same visual composition was used but with expanded color palette. Main graphic element used in bold colors helps to reflect the fregrance notes.
The series’ bottle designs were done by Mete Mordağ.